Home to more than a million people and covering 840 square miles, from the native Timucuan Indians and early French and Spanish settlers, to the cultural contributions of African-Americans and Hispanic Americans, different ethnic groups have shaped the city and continue to influence life in Jacksonville today!  Jacksonville is known for its beautiful beaches, including Jacksonville Beach, Neptune Beach, and Atlantic Beach. Learn about visiting our beaches, rivers, and waterways, as well as the best spots for fishing, kayaking, paddle boarding, and surfing.

There’s a reason the PGA Tour and World Golf Hall of Fame are headquartered here. Jacksonville and the surrounding areas boast world-class golf courses for every level of play in beautiful oceanside and riverfront settings.

There are many malls, outlets, or eclectic shopping districts in Northeast Florida. Dig for vintage and antiques treasures in Five Points or visit upscale chic and trendy boutiques in the San Marco and Avondale areas. For the latest fashion trends, the shops at The Avenues Mall and St. Johns Town Center always have you covered.